First off, I would like to thank everyone who took the time to leave some feedback on my posts! Thank you guys for helping me to improve on my assignments in the future. One thing that I myself think I have learned from reading other’s blog posts is that I write way too much most of the time. My mind is set in essay format all the time when I don’t think it should be. It should feel a lot more relaxed and free flowing while reading instead of a concrete essay format. I will do my best to change this in the future.
My favorite comments from this week was about my Create A Place assignment. Casey said,
“Hey Jacob! I enjoyed your final creation for the ‘create a place’ assignment. I did feel like I was in New York or a large city while listening to it. The beginning was my favorite because you had the birds screeching and the car horns honking at the same time and it was very loud and almost hurt my ears, which is the chaos I’d imagine I’d hear if I ever did visit New York. The rest of the video wasn’t as chaotic, with the trucks beeping and siren sounds only having melodious bird sounds in the background. I feel like it would have felt a little more like New York City if there had also been people talking, or tires screeching, or some other sounds also in the background to make it louder and sound more busy and populated. (But honestly what do I know, I’ve never been to New York 😆) Overall I really enjoyed your story!”.
This comment really stood out to me because they offered legit suggestions that I could implement into my assignment given the opportunity. I felt like this person really took the time to understand my assignment and then post some constructive feedback. Obviously, there were many other people that had comments similar to this one and appreciate you all!
In the future, I will do my best to try to actively respond to comments and update the assignment if it can be. I think that comments are such a valuable resource that I need to take more advantage of down the line. Thank you all that commented for taking the time to look at my assignments!
After reading The Vignelli Canon, a short booklet by Massimo Vignelli I feel that I have been introduced to so many important aspects of graphic design that I had no idea about prior. I believe that one reason these concepts were so easy to take in is because of the way he laid them out to his reader. While talking about a specific subject, the next page will often be an example of that subject in use. For example, in the section where he talks about “Type Size Relationships”, on the next page there are three examples of different title sizes to help the designer achieve intellectual elegance as opposed to blatant vulgarity.
A section that I enjoyed reading a lot from this booklet was the section about Texture. Massimo Vignelli says, “Light is the master of form and texture”, which is something I have learned from the first week in this course. Light is what elevated my pictures from just normal pictures to something that clearly had time put into it. Taking time to figure out how your subject matter will absorb or refract light prior to your picture can help you plan to get the picture you have in your imagination. For this section, the example photo shows two vases side by side with two completely different textures. The one on the right clearly has a brushed texture along the glass, whereas the left vase is smooth and easy to look at. Here is the picture from the section for reference:
Another section from the booklet that I really felt like I took a lot from is the “Identity and Diversity” section. This is a strange section for companies and corporations because you want customers to be able to recognize your “branding” without having everything you put out look the same. Essentially, you need enough of the same things and enough of difference in all your work. Too much of the same and people feel the redundancy. Too much of diversity creates fragmentation, which as Massimo Vignelli describes, “a very common disease of badly designed communication”. Here is an example that I found of good identity and diversity balance.
This Pinterest Brand Identity picture shows how all the images are about something different, while keeping the style the same. You could easily tell these were all made by the same person but with different goals to accomplish with each unique cover.
In conclusion, these were just two of the sections that I felt I really understood to a different level. Other notable section I recommend you take a look at are: White Space, Color, Layout, Scale, and Visual Power. I think that it speaks volumes to how great his work was that he was so willing to write about important subjects to him to the benefit of all other graphic designers. I think ill end this post with a quote from him about creativity. As Massimo Vignelli says, “Creativity needs the support of knowledge to be able to perform at its best”.